E.ON Apprenticeships (Digital)

Agency: Tonic Agency Ltd Client: E.ON Media: HTML My role: Copywriter Insight: E.ON provide university students with the opportunity to take on summer placements, with the chance to move around various departments. Task: With a January deadline for summer placement applications, E.ON came to us to send out a reminder in light of the New Year theme. E.ON also have a ‘....moves me on’ tagline at the end of each of their headlines. This is associated with whatever excites an employee to work for E.ON. Create a headline to support the HTML I wrote directed towards students. Idea: With New Year’s approaching, I wanted to add a positive, celebratory essence to the email and supporting headline. Therefore I decided to suggest a toast to the coming year and what this summer placement could contribute towards a student’s future career. A summer that moves them on to bigger and greater opportunities. Below are a few examples of HTMLs I wrote for various E.ON career opportunities.