Frontline (Print)

Agency: Tonic Agency Ltd Client: Frontline Media: London Underground Posters My role: Copywriter Insight: Frontline’s mission is to transform the lives of vulnerable children by recruiting and developing outstanding individuals to be leaders in social work and the broader society. Task: Create a series of recruitment posters to be showcased on the underground tube station platforms. Idea: We decided to talk to the audience through a different approach. These posters were focusing on children thanking their social workers for the impact they’ve had on their lives. I decided to direct the copy towards the target audience and make them aware of the valuable contributions they could make if they were the social workers of the children on these posters.