Imperial Tobacco Yearbook (Print)

Agency: Tonic Agency Ltd Client: Imperial Tobacco Group (ITG) Media: Corporate Yearbook My role: Copywriter Task: In recognition of Imperial Tobacco’s 2014 Graduate Development programme coming to an end, ITG decided to join forces with us to help celebrate the successes of their graduate cohort. This piece of communication was to also act as a CV for managers to view the credentials of each of the graduates, should there be any future career opportunities. Idea: To create a corporate yearbook, which would be handed out to the graduates upon completing the programme. I put together a questionnaire for all of their 50+ graduates, asking them to revisit the best of their experiences on this programme. After collecting the responses, I composed a biography for each of the graduates, celebrating their achievements. I wanted to make sure that the language was celebratory and friendly, so much so, that you’ll even find out each of their dream superpowers. Below are a few examples of the yearbook pages.