Client: Tolly Boy (rice brand)
Agency: Here & Now 365 Ltd
Brief: Together with the communities, Tolly Boy wanted to make a difference with an engaging campaign that helped the Bangladeshi and African communities they serve in the UK.
Solution: A grassroots campaign helping African and Bangladeshi communities in the UK, whereby we tried to help community groups who have been doing admirable work within these communities. The winning community project won a £10,000 prize donation to help fund some of their bigger ideas.
Our campaign was all about offering people of the African and Bangladeshi communities an array of tools and learning resources to flourish and succeed in everyday life - whether that be through free educational classes or some much needed advice.
Our campaign was all about offering people of the African and Bangladeshi communities an array of tools and learning resources to flourish and succeed in everyday life - whether that be through free educational classes or some much needed advice.
Campaign website: www.spreadthejoywithtollyboy.co.uk
Credit:
Project Director: Preet Khanna
Creative Director: Abhishek Tyagi
Account Manager: Jannat Singh
Copywriter: Kuljit Kaur
