Vodafone Apprenticeships (Print & Digital)
Agency: Tonic Agency Ltd Client: Vodafone Media: Event collateral My role: Copywriter Task: Vodafone were set to host the Apprentice Festival of Technology at their Newbury campus and came to us to produce and set a tone of voice for all their event communications. Our key audiences were students in the final year of their A-levels, careers advisors and teachers interested in encouraging their students into a career they felt passionate about. Idea: To create an array of event collateral to excite future tech apprentices onto a career path that ignites more than just the imagination. • Pre-event HTMLs directed to students and teachers • Z-cards to be given to students • Careers advisor leaflets • Pop-up banners Below is a sample of the z-card and HTMLs produced for this event.